Mercedes-Benz CLS
antoni
Art Direction + UI
For the launch of the new CLS, our objective was to create a captivating campaign page that would not only inspire and inform, but also guide the users to specific market pages, where they could explore detailed offerings.
Extra beats ordinary
Duality takes center stage as the campaign's pivotal theme, serving as a powerful symbol that mirrors the dual nature within Mercedes-Benz customers. One heart beats with unwavering commitment to career and success, while the other yearns for the extraordinary and exhilarating as a well-deserved prize for the tireless efforts.
In an artful side-by-side composition, the new CLS steps into the limelight, bringing the protagonists to the very places, where their passions await.
A clean and minimal layout with a luxurious charm highlights the elegant design of the new CLS.
