As the next step, I pushed the ideas even further, combining imagery and
typography together. I created new shapes and tested different positioning
and sizing options of the brandmark against the logotype.
 1st Attempt—I created abstract marks using the
of the words “meli” and “wawa,” which fuse into a shape
resembling a tampon.
 2nd Attempt—I decided to direct the shapes into more simplified
forms—squares and rectangles—to allow for a more open-ended
interpretation. I explored the negative and positive shapes as well as the
splitting and joining of visual symbols. Some of the forms resemble
figures and have a bodily feel while others appear ornamental and playful.