AXA Stories

An internal online magazine for AXA Partners, addressing the latest industry topics and social issues. My primary role in this project was to design the web layouts. Together with the team of editors and designers, I developed various layout formats taking into account the online editorial strategy. I also directed the adaptation of the print content to the online platform.

AXA Stories is an online platform that keeps the AXA community informed about the latest developments and trends in the industry. The magazine is a collection of articles on international business and industry topics relating to all aspects of insurance solutions and services. The stories act as an invitation to the promising future by encouraging the readers to have an open mind and to keep looking beyond their own horizons.

Strong visual language is always at the heart of each article produced for AXA Stories. In order to deliver a more engaging experience to the readers, we included some animated content, which act as an extension to its print counterpart.

To further engage the readers, we developed an interactive storytelling format that combines playful graphics with textual descriptions. By clicking on pulsating hotspots, readers can find more information on a particular topic. Each piece is a product of collaboration with great illustrators and photographers across the world.